Colleen has incorporated her winning sales formula into an internationally acclaimed sales system, helping sales professionals get immediate lasting results. She knows the challenges of selling in today’s market and why traditional sales often miss the mark.  Colleen’s driven by a passion for sales – and results. She understands the challenges of selling in today’s crowded market and knows that business leaders can’t rely on techniques from decades ago—or even last year.  She works with business and sales leaders to design, implement and hone sales teams to seize market opportunities.  Her clients include Merck, Abbott, Merrill Lynch, Royal Bank of Canada, Dow AgroSciences, Adecco, Trend Micro, UBM, and over 1,000 other leading organizations.

Colleen is a Certified Sales Professional (C.S.P.), a past President of the Canadian Association of Professional Speakers and a member of the Speaking Hall of Fame. She is recognized as one of the foremost thought leaders on the future of selling by leading publications world wide, and was named a LinkedIn Top Voice for Sales.


A short video overview of Alan Mallory's keynote presentations and interactive workshops.


Create a Non-Stop Sales: Put an end to Boom + Bust Cycles

How many times have you come off a great month or quarter, only to find that the pipeline is woefully empty and now everyone is struggling to keep up? Worst of all, that kind of development is considered by many to be the norm: simply accepting poor performance and the stresses of up and down results as the cost of doing business. Why does this happen? Because of complacency, inconsistency and a far too narrow view of the role of sales. Sellers need look at their job as more than just executing the linear process of converting opportunities to sales. To create consistent results today, you must embrace a 360-degree customer-engagement model. In this action-packed keynote, Colleen tosses out the traditional opportunity-conversion mindset and replaces it with a winning plan to develop your sales radar.

Right on the Money!

Our current accounts are your most lucrative source of additional revenue. Working more with them is the easiest way to accelerate past your sales goals. They are your biggest asset and from where you are standing right now, you are right on this money. My research shows that the fastest growing companies understand precisely how to manage their best accounts by focusing on customer success to profitably retain and grow their current client base.

In Pursuit of More Selling More in Today's New Economy

Have your selling models evolved to profit from this change? If they haven't, it's a mistake that's costing you money and customers every day . The Pursuit of More takes you deep inside the mind of today's customer. Price sensitive, yet strapped for time. Mobile powered and yet crave personal connection. They are overwhelmed by choice and dependent on trusted others for help with who they do business with.